The poster for the movie was fun. It was light. It was obvious in design. But an EPK is a whole different story. An EPK is the flier/pamphlet handed out to let other producers know what the movie is about, how it was made, and who is behind it.
Designing this EPK was a tad difficult, as the layout is in a multi-page design. I wanted to keep the layout unique and open, so I did not create page division, but let the design flow from one page to the next. I stuck to the color palette given yet kept an emphasis on the cool blue to create uniformity. Different sized stills from the set give a unique visual hierarchy and keep the eye moving. And to keep the idea from the poster, I included the provided illustrations of the objects from the set.
Having such a flowy, open design proved to be difficult and time consuming, but in the end, it proved to be unique and visually appealing.
HERE is how to make your own killer EPK. Get going and get out there!